Amy is a seasoned marketing and communications expert, writer/editor, and strategic leader who delivers measurable results. A passionate creative spirit, she has an extensive background in conceptualizing and managing the successful launch of new products, innovative strategies, and programming for lifestyle brands.

Her career started in Hollywood, where she made her childhood dreams come true working her way through event management, production, and development in television and film into strategic marketing, publicity, and communications in music. Transitioning to Silicon Valley with a move to iTunes as it exploded, followed by a stint at Yahoo! overseeing Entertainment and Consumer PR, she founded Group G Enterprises to create unique marketing programs for a variety of clients. Her expertise has elevated the brand presence of ad agencies, hospitality and lifestyle brands, executives, and global corporations.

A writer at heart, she is also an author.